Cavalo Louco (Cavalo Louco Cervejaria) is a leading artisanal brewery founded in 2017 in Goiânia, home of Bicicleta Sem Freio. Quickly gaining recognition and praise in the artisanal beer category, Cavalo Louco reached out to Bicicleta Sem Freio studio to collaborate in the official visual identity design for their range of products. The visual identity was inspired by Tȟašúŋke Witkó, a great military leader and warrior of the Great Sioux Nation in XIX (1840–1877), and incredible cultural and historical figure representing the Indigenous peoples of the Americas.